Why Vitamin C?
Vitamin C (above 10% strength) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin!

Why me?
I am thoughtfully formulated for targeted efficacy, safety and all-round results

I contain Ethyl Ascorbic Acid (EAA, 15% active) — a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing

When I say 15%, I mean 15% - because I've got 17.5% of EAA, which contains 86% active Vitamin C

Real people, real results. My "plum previews" consumer panel reported:

- 83% users saw enhanced skin glow* in just 2 weeks

- 30% reduction in dark spots* in just 2 weeks

*Self assessment study conducted on 41 subjects with varying skin types

I am 100% vegan - good for the planet and for you